Cambridge Biocapital is the independent weekly newsletter covering business, funding and science news in the world-leading British biotech & VC ecosystem.
Brand Design Website Design Website Development Technology Integration Design System
✦
2022
The Cambridge Biocapital brand universe was designed as a content-centric platform defined by the intersection of business, science and funding news. Cambridge is the third largest biotech ecosystem in the world and the first in Europe. We aimed to capture the essence of such a unique city and time-travelled to the days were cantabs used to visit the market square to be informed of the city affairs.
The market square is a public place for discussion and exchange. We crafted a brand resembling such values and developed a seamless digital experience to leverage the power of a content-centric project. The brand pictogram is made of segments forming a fluid chain with inter-correlating dependency. The pallet was designed to be a structural tool to the brand and website.
The Cambridge Biocapital website was built as a digital platform able to expand as the project requires. It is a content-centric experience that focuses on readability and a balanced combination of impactful and minimal typefaces. We strive to develop a fast-loading, safe and scalable platform that is responsive across all available viewports.
User interface was a pivotal feature of the project. We built discrete and minimalistic interactions throughout the site, focusing on facilitating the subscription process, navigation and reading.
