2022

Maxion Therapeutics

Brand Design
Brand Materials
Illustration
Stationary
Website Design
Website Development
Search Engine Optimisation

Maxion Therapeutics is a Cambridge-based biotech startup using their revolutionary KnotBody® technology, to create first-in-class and best-in-class protein therapeutics for treating previously undruggable ion channel and GPCR-driven diseases.

maxiontherapeutics.com

Maxion Therapeutics was founded in 2020 by John McCafferty and Aneesh Karatt Vellatt. We worked together with the founders to craft a brand that embraces their challenge: discovering transformational therapies for untreatable diseases.

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maxion therapeutics

Developing brands for new ventures faces an immediate challenge: putting a face to the unknown. Knotbodies are the result of fusing Knottins (cystein-rich mini-proteins) into antibody binding loops. Knottins contain two disulfide bonds forming a loop through which a third disulfide bond (linking the 3rd and 6th cysteine in the sequence) passes, thus creating a knot-like shape. We created a symbol that rooted from the scientific challenge Maxion is tackling: ion channels as the targets, and the fusion of antibodies and knotting as the therapeutic route.

We crafted a logotype identity that would stand out in the multiple formats a biotech might require, a meaningful brand in both small and large formats, and dark and light backgrounds. We analysed the color code associated to the major players in the field of antibody technology and therapeutics for ion channel-related diseases. From a
gradient originating in the range of Purple, we extracted Maxion® Ultraviolet and Maxion® Purple.

Unddruggability lies on the

Text about Branding. Codon65® is not a company. It is neither a startup nor a studio. It is an experience, one forged during more than 18 years of friendship. We met at school in a small town to the south of Madrid (Spain) and we have been hermanos ever since.

illustration kit

Maxion Therapeutics needed to communicate a complex mission an

In 2021, we created Codon65® without patrons or godparents, after years of experience working together and mutual understanding of our rather different fields of expertise. Codon65® is a rare beast: an arts man and a woman of science setting up a venture to bring swish brands and swift operations into the biotech world.

Text about Branding. Codon65® is not a company. It is neither a startup nor a studio. It is an experience, one forged during more than 18 years of friendship. We met at school in a small town to the south of Madrid (Spain) and we have been hermanos ever since.